Once upon a time, a queen named Jen Diaz loved everything cosmetics. A self-confessed beauty junkie, she travelled far and wide in search of one-of-a-kind and effective beauty products. After trying them all, she finally created her own cosmetics brand and named it Snoe Beauty.

Snoe Beauty is a fun and quirky cosmetics and personal care brand, filling the void in the Philippine cosmetics kingdom dominated by expensive foreign brands and mass market local products. The queen wanted her products to be affordable, relevant and trendy that can compete with global brands. To do this, the queen made sure that every Snoe Beauty product is made with innovative and high quality ingredients and created to answer the demands of the modern kingdom. The towns people were very happy, for they no longer have to look far and wide. Snoe Beauty provided them with the tools they need to be fine, fun and fabulous